Although Kari was confident in her capabilities, she knew absolutely nothing about business. In the video above she expressed, "I feel like basement level is where I started."
Kari had encountered Brittney in a Subconscious Mastermind group, and she felt an immediate pull towards her energy. She just knew that she wanted to embody the same type of energy that she did.
As Kari and Brittney grew closer, they eventually decided to start working together in November 2023. Brittney presented Kari with a plan to learn the foundations of running a coaching business by creating a personal brand, an offer, and integrate marketing and sales techniques into her lifestyle.
Kari was super excited to have her prayers answered, but she still faced a lot of resistance in the process. She felt really uncomfortable as her mind attempted to call her back to her comfort zone, what it knew to be familiar in the chronic illness. There were days where she couldn't fight to get out of bed because she was sinking into a dark hole.
Through her sessions with Brittney, Kari realized it was time to take herself seriously in her business. She originally signed up for bi-weekly sessions, but decided to take the risk in investing in weekly sessions so that she could start to see some real results.
As soon as Kari took the risk of investing into her business (even if it felt like she didn't have the money for it), she started to see IMMEDIATE results - I'm talking client connection calls the next day.
Kari wasn't even spending a lot of time on her social media content. She was doing the absolute bare minimum - which was showing up in the stories consistently.
Brittney met her with where she was at and what she had the capacity for. Given where she was at, Kari was able to find a happy medium as she showed consistent action (strategically showing up in the stories) and fully believing in herself (making a financial commitment).
Kari received 2 clients... then 5... then eventually 7! Now, Kari doesn't even question if she has the bandwidth to hold all of this energetically. She has shifted her perspective of her business which has allowed her to carry herself differently as she presents who she is to the world.
She claims that she couldn't have done it without this level of 1-on-1 support. She expressed, "Where would I be without Brittney? I don't even want to think about it. Not an over exaggeration either."
Kari sees herself as a personal brand now. She knows what she does carries a lot of value, and that conviction SHOWS. Kari learned the foundational aspects of social media marketing, branding, and sales for her business... but it wasn't that what helped her get these results.
It's through the personal skills she picked up along the way. She leaned into the discomfort of learning something she was "so bad at" and it gave her a sense of confidence to carry herself differently.
The things that Kari wanted was always available to her, she just had to prove to herself that she was taking herself seriously by learning the things to help her get there.
This new sense of confidence not only helped her get clients, but it helped her heal the lingering aspects of her chronic illness. In the video above, she says, "sharing your gifts with the world has health benefits"
Kari's growth is not stopping here. In the following months she intends to continue stretching into her comfort of being consistent on social media, building a website, an email list, group courses, and more!
The possibilities are endless when you have a personal brand.
If Kari can do it, then why couldn't you?